As someone who actually lives in the KC area, this is great.
While the southern part of the metro area (Johnson County) has a LOT of choices (comcast, time warner cable, Surewest, even AT&T fiber in some spots), up north is pretty much a wasteland. It's mostly Cox communications wanting to charge $80 for 7meg DSL, or even worse fairpoint, who will gladly charge you $60 for 3meg DSL-that is, it ever gets that fast.
I just hope this puts a lot of telcos that have been sitting for years on outdated hardware at high prices on notice.