I think it's cool. The creepy part would be if they didn't require businesses to apply and notify their customers. With this, you can find reviews online and then double check if it's a place you want to visit. I just wish the timestamp of the images was easier to find.
I think the burger comments are getting kind of stupid. These Are Businesses! They are open to the public all the time. This is about as creepy as allowing all sorts of people in and out of a store all day every day without checking everyone's ID at the door. When Google starts doing this to peoples homes or places that don't volunteer, than you can complain about something.
This would be cool if Google could introduce a click-able sales system. Company's could just upload new 360 degree views when they change products. Virtually walk though would be much better than any sales site as you often over look things you may want. This would reduce the frustration of older buys who have trouble working though the hierarchical links in current web sites.
Nothing creepy since it's not quite creeping in when the owner has given permission. Also it is only for those who are willing to participate. And hey, who needs Google View to break into the shop when it is free for public viewing any day? Nothing to be alert about. Just don't really know what would it be used for exactly...