Maybe it really is time for the EU and FTC to intervene and break Google up. This is turning into a big, scary nightmare, one that I'm sure innovators of the web like Berners-Lee would never have thought of.
What's even more alarming though, is that people are seeing this in a positive light, merely because Google has managed to brainwash users into thinking they are benign and are up to "no evil". That, is really alarming.