I read all the postings on here with much interest. Nevertheless, if the adverts that pop up on your internet explorer or google search engines say 'AdChoices', they are NOT removeable. This is because: 1) They are there due to your browsing history interests. If you look closely, you will notice that the adverts that pop-up have a very close relationship with what you have viwed in the past, whether it was clothing related, educationally inclined or apps that you view and all that sort. 2) They are controlled by Microsoft and the ONLY thing you can do is choose whether you want the adverts to be related to what you have viewed in the past (personalised), or random adverts that Microsoft can allow/choose to appear on your screen. Sometimes they pick up words from your email subject titles and sometimes direct from email content and it is no secret. Those that underline in green on all search engines ARE malware and they can be removed using several of the freely available anti-malware software. But be very careful not to download free software that will actually add onto the problems.
More details on the following link:
http
/choice.microsoft.com/en-GB
Another solution is to simply but COMPLETELY uninstall and re-install the browser afresh. When you re-install the browser, all the add-ons would not be there. Alternatively, you can reset the browser to its original state when you first had it. In the case of chrome, you go to the top right hand corner of the browser and left-click on the three horizontal bars. This will bring you to the choices where you can left-click SETTING. Right at the bottom of the settings page, left-click on ADVANCED SETTINGS. The advanced setting will allow you to view a full page of the settings. Right at the foot of the page, left-click on 'RESET SETTINGS'. After that, your browser is good to go with no add-ons.
Good luck with a ads free browser.