A combination of Facebook's lousy security and another industry being taken over by advertising interests. How clueless do you have to be to think people are not going to be bothered by hijacking their social media? That doing so to REPORTERS is not going to get you good press? Take caution whenever anything has an RFID in it, you never know what's really on that chip.
After all the crap we've been hearing about the NSA spying on anything and everything, what fool thought hijacking people's accounts would be a good idea? How could they possibly have thought this would get a positive reaction?
I would say the people running NYCC are a bunch of braindead chimpanzees, but that would be an insult to the greater braindead chimpanzee community.