I miss the iPhone 13 mini - can this new Android project fill the void?

Paul Connell

Sep 21, 2013
I've wondered if the iPhone Mini was profitable at all, or just not profitable enough for Apple. If it was the latter, it's a shame that businesses are so short sighted these days. After 10+ years on Android, I switched to Apple because of the Mini, and my wife and son subsequently switched to Apple too. That's 3 sales that all came from offering the Mini. Sometimes there's more value in a product than the actual profit it generates.

When the time comes to replace it, if Apple doesn't offering anything in this form factor (maybe a future SE based on the 12/13 Mini), I'll be headed back to Android if a small (non garbage) phone exists there.