The Fire is a tablet in a whole different market from the iPad. If this was a typical droid tab, everyone would right if off immediately cuz of its tech specs. Amazon has done something different though. They have released a tablet aimed at accomplishing what most people want to do with one. Price is right, specs are right, UI is right, company is right
Kindle Fire = $$$$ for amazon.
I'll probably get one, hats off to amazon for seeing what the market wants, and not what the iPad is.