@ you people who say, "Just go outside" or something to that effect.
Despite our (human beings) intelligence, we are still driven by the same circadian rhythm as our protohuman ancestors. Like them, we are dependent upon solar cycles for the regulation of many of our biological functions. Studies have shown that those people who work graveyard shifts, or are awake all night for whatever reason, suffer greater physiological and emotional stress leading to chronic health problems and shortening of their lifespan. My wife's Masters thesis was on the effects of circadian rhythm disruption on women who are pregnant. Her research showed a strong correlation between an increase rate of miscarriage and women who work the graveyard shift, or who are up at odd hours.
These problems are most pronounced when people "see the sun" just before going to bed. For example, test pilots on the top-secret, Skunkworks, Stealth Fighter program would return to the hanger as the sun was starting to rise. They would see the sun coming up before retirng to their windowless bunker where they would sleep during the day. Most of the pilots experienced insomnia and inconsistant performance during their test flights. Then, their schedule was modified so that they would return to base and be in their bunker when it was still dark (about an hour and a half earlier). The cases of insomnia were dramatically reduced and their performance was significantly improved and much more consistent.
Of course, this applies to anyone who works nights or keeps odd hours. Provided they spend most of their time indoors, the then use of such lighting to create the illusion of working normal hours could offer great benefits.