WOLED, which is what LG is making, isn't the same design or technology as most OLED technology you've read about. They don't use red, green, blue, and white LEDs (or OLEDs, for that matter). Instead, they use only white OLEDs, and then filter the light coming out using red, green, blue, or clear filters. So you don't have the problem of the blue LEDs fading faster than the red or the green, because they're all using the same lighting elements. The problem I have with this is I wonder what they're using to make the white OLEDs. Typically, two approaches are used to make white LEDs: Use a UV LED and apply a phosphorescent material that spreads the light spectrum out across the visible spectrum (very evenly), or use a blue LED and apply a different phosphorescent material that again spreads out the spectrum, but with a peak in the blue frequencies near the original LED output frequency. The latter produces a less-complete "white" light that lacks some of the highest blue-violet color frequencies, and the former can expose viewers to UV radiation. And both get dimmer over time because of both the decay in LED output (which in this case would presumably be blue OLED output), and the degradation of the phosphorescent material. The former problem will cause the TV to dim over time, which LG could correct by gradually increasing the brightness in firmware. The latter problem could conceivably cause a color shift by increasing blue intensities while reds and greens get dimmer.
Frankly, I'm more impressed by SONY's Crystal LED technology. LG's use of RGBW filters means that your power consumption will be more greater than true OLED since most of the output of each OLED pixel color component will be blocked. Also, the surface will be hotter since all of those wrong-frequency photons will need to be converted from light to heat. Imagine a blue screen: All of the "blue" OLEDs will be generating white light (basically a full visible-spectrum spread), which is then filtered so that only the blue photons are allowed to pass and all of the others (90% of them?) are blocked. The same blue screen rendered in true OLED or Crystal LED would use just blue LEDs emitting blue photons. No transformation of light into heat. No (nearly) wasted energy.