This might not be as rediculouse as most people are assuming. Microsoft does have a very diverse set of products, much more so than Apple. Windows, Office, Xbox (consoles and games), Zunes, Mice/Keyboards, Web cams, ect... I don't know if these stores will have any success, but you have to admit its at least reasonable for Microsoft to think there COULD be some success, especially when you consider the success of Apple stores.