Ofcoarse they lost people... They lost Sony, Now Starz.. yet they want to charge more then Hulu+ for streaming, even if you purchase their dvd service?!? Offering the split itself wasn't bad, not offering a proper discount with both (at least very close to what we previously paid) is where they messed up. I know a lot of streaming only people who told them to (blank) and went to others like Hulu+. More portability, no 'silverlight' bs to deal with, more stuff to see, etc. Where-as people like me, just told them to take their streaming and stick it... Went to disk only options... and if they did away with those, I'd be right back to blockbuster (which I'm actively considering right now since they seem to have more material I'm looking for then netflix)...
They've been going downhill steadily and only making it worse. Raising prices multiple times now, and then the split... what's next?!?