Wow, some of you people must be cheap.
Price go UP - it's a fact of life. And again, I will say this - this is ONLY for the bottom tier of service, the 1 DVD plan (with 1 streaming allowed at a time). My plan didn't go up one bit. The last time it went up was a few years ago - maybe even 5 years - it's been a while. But I accept it, because costs go up.
The breakup into two was stupid, since they would've had to create a whole NEW service online, doubling all their troubles.