Taxes are a different animal. The US gov't "needs" $3T per year, which is ~$15k per working person. Probably half the people couldn't pay $15k per year and still survive, so they pay between less and nothing. The 'haves' cover their bit.
But, we're not talking about funding a government. We are talking about one company or individual selling a good or service to another company or individual. When you walk into Best Buy, they don't ask for your W2 and then set prices accordingly.
I'm not saying I think that making a fake company and saying the name was for them isn't a deceptive practice -- but in an environment where a company with a name worth $20k is going to sell it to you for 1000x as much based on your income, well there are some deceptive thigns you have to do then.