polly the parrot: Since when does Apple ever do anything new?
I'm not a fan of everything Apple, nor their pricing on some things. But to say what you did is absurd.
Lets just talk about a few of the things in the last 10 years.
* I had mp3 players before iPods, but there's no question the sleek design and the easy access to files with the scroll wheel was a great idea.
* I used online mp3 stores to download music before iTunes. But there's no question iTunes brought together a large selection from many music corporations for people to easily download and pay music.
* iPhone, since when was touch phones really a reasonable choice for a phone since the iPhone?
* iPod touch, this completely has changed personal devices that has eaten a great share from mp3 players and portable gaming / apps.
* App store, yes they were around before, but nothing even came close to Apple's App Store for mobile
* Tablets, yes there were around before, and every single one flopped. No you have everyone including your neighbour trying to sell a tablet, albeit almost all unsuccessfully.
* Ultra-books. All attempts previously failed essentially. Now with the success of the MacBook Airs once again, you can find every computer manufacturers trying to come out with their version.
* FaceTime
* Retina Display
* Siri
* I can mention some Desktop OS stuff, but I won't.
I think you get the picture now...