[citation][nom]acadia11[/nom]UhmmmmPhones are never free they are subsidized by the retailer. So, a free samsung phone is paid for by AT&T, Verizon, or whoever is selling it. Samsung gets it's money either way.[/citation]
And how much do these "free" phones cost Joe Consumer when he "buys" two for his ten year old brat kids, rather than dumping $100+ on one of the two Apple phones?
Apple is, has been, and always will be a differentiator and nothing else when it comes to strategy. Samsung is filling the role of low-cost and best-cost provider, so if it isn't leading in marketshare, it is doing something wrong.