[citation][nom]feeddagoat[/nom]The best part about Move.me is that developers won't need an SDK like other motion sensing products offered by competitors.Basically we're too lazy to design one ourselves.[/citation]
...and the next sentence read-
In fact, the Move.me app will come bundled with sample code, user documentation and corporate material from SCE Research and Development to get designers immediately started "out of the box."
Almost every comment here so far has been scoffing at this, but honestly developing apps for Move (with Sony's approval) ain't exactly the same thing as hacking PS3 firmware and spreading it all over the internet for people to inevitably take advantage of (illegally). The most obvious difference being it's just a peripheral.