I fail to see how a Bad cell tower is a one time issue. If a tower is bad or defective, I think it goes to say that it will always have problems. Out of all of the carriers, Verizon dumps more money than anyone into their network. I could be wrong, but the last number I saw showed that they put almost as much money into their network as all the rest combined. Well, if that's true, it shows. These other companies are trying to battle Verizon on something that it does extremely well; better than everyone else. An unlike standard advertising campaigns, they aren't advertising anything untrue. Sure, one could argue that they word it a little fishy. But when it comes down to it, the coverage maps get the point across and do it well. No way to misinterpret them unless you're and AT&T exec or mentally handicapped.