It’s easy to see why Nova Launcher is such a good choice for anyone. First of all, when it’s active, users won’t feel alienated by the overall design. It’s perfectly integrated with Android's Material Design, and it looks like it belongs, meaning that you won’t feel it doesn’t’ fit with the rest of the applications.
Secondly, the sheer number of customization options will ensure that people will find what they want. If they get annoyed by a feature, there is almost certainly a way to disable or to change it. It might take a little bit of digging into the Settings, but it’s probably there.
Lastly, the launcher is, for all intents and purposes, free to use. It has a few features that can be activated only after purchase, but there are no ads displayed if you don’t buy the premium version. It’s also quite likely that only the people that want ultimate control over the app will want or need the premium version.
Secondly, the sheer number of customization options will ensure that people will find what they want. If they get annoyed by a feature, there is almost certainly a way to disable or to change it. It might take a little bit of digging into the Settings, but it’s probably there.
Lastly, the launcher is, for all intents and purposes, free to use. It has a few features that can be activated only after purchase, but there are no ads displayed if you don’t buy the premium version. It’s also quite likely that only the people that want ultimate control over the app will want or need the premium version.