When you develop a new app you make both versions: Free and Paid?

[Den Watsons]

Interested in some kind of app monetisation. You have developed new application and you make both versions, the full one for 2.99$ for example and the free one with the ads and some restrictions. Is that a right way or you prefer to make a demo version and then provide a paid one in full function?

 

[USAFRet]

People do it both ways. There is no single 'best'.
What does this app do? That can have a major impact on how you deploy it.

 

[Den Watsons]

Audio/Video/Entertainment Utilities.
We usually make Free/Lite versions and then Paid version without limits.