which tv is best? sony vs lg

[Waka03]

Hi guys, which tv Would be the best overall for picture quality, watching movies & gaming? Also resolution doesn't matter.

https/www.currys.co.uk/gbuk/tv-and-home-entertainment/televisions/televisions/lg-43uj634v-43-smart-4k-ultra-hd-hdr-led-tv-10161607-pdt.html

https/www.currys.co.uk/gbuk/tv-and-home-entertainment/televisions/televisions/sony-bravia-kdl40we663-40-smart-hdr-led-tv-10159637-pdt.html

 

[Waka03]

also this samsung

https/www.currys.co.uk/gbuk/tv-and-home-entertainment/televisions/televisions/samsung-ue40mu6120-40-smart-4k-ultra-hd-hdr-led-tv-10169112-pdt.html