[citation][nom]smlong[/nom]Yep - for $30, you could just take your family to the theater, watch the movie on a 40ft screen, and have some popcorn.[/citation]
Except the quality of the image on that 40ft screen is craptacular, and I'd have to pay $30 again to watch the movie more than once.
This marks an important milestone in the price of players, but until you can no longer buy 3 disks for the price of a player Blu-Ray just won't become mainstream.