Love the idea about helping the "silver generation", but I really doubt this would help. I imagine especially people with bad vision would have difficulties with this. To reach the oven plates seems a bit to crooked for an elder to me.
I'm gonna be 55 late this year, and I find this thing condescending and insulting. Right now my wife and I are renovating our kitchen our selves. I'm making the cabinets and installing the appliances. We are installing a Gaggenau double wall oven, a 6-burner, 42" Miele gas cooktop, Miele hood, and have just bought an Asko dishwasher (the old Kenmore blew up before the work started on the renovations). I also am in the middle of upgrading the electrical service to the house, from 100A, to 200A, myself. If I can do this stuff, then to design the above gadget for those over 60 is a crude swipe at older adults and makes me glad that I did not buy any Electrolux appliances for our kitchen. It also rules out Electrolux when I have to replace our washing machine and dryer.
If you want to see some really neat, non-insulting, kitchen technology, take a look at www.siematic.com. Check out their S1 kitchen technology. They are working with Miele on developing some really cool stuff, and who knows where it will go in the next several year. Can Tom's writers take a look at the S1 and do an article about it? Would love to see it.
For those who find this insulting, keep in mind it is aimed at people in Singapore (where it appears to have been designed) and other densely populated areas where kitchens are much smaller. My brother's apartment in S. Korea is not much larger than a closet for instance. In a kitchen that size, it is definitely more difficult to bend/crouch to get things in/out of the oven.
I don't even like it when they combine a DVD player and a TV. When one of them breaks you have to replace both because the repair bill is cost prohibitive. I don't want to have to replace half my kitchen because one module breaks and replacement parts are no longer in production.