This is a great idea, but unless is will apply to all movies, including all new releases, then Amazon will fail with this. This is the reason that Netflix fails with their instant view section. I mean, we live in the year 2009, but it still feels like 1999. This is a nifty idea, but kind of useless.
Who wants to buy another copy of a old movie just to get a digital copy. New movies great, but old movies = fail. Its easy to make your own movies digital anyways. If its legal for amazon to give you a digital copy, how is it different then making your own?
How will this work if the governing bodies get there way and we are all capped in bandwidth due to them pointing the finger at piracy. Sorry but you cant cut it both ways??
LOL....South African internet is so backwater, I'll order the dist, and download the movie...the disk will arrive, I'll watch it a million times, and my PC will still be downloading the digital version...