Apple buys Siri
Invading Google's territory
By Edward Berridge
Thu Apr 29 2010, 11:05
DESIGNER OF SHINY GADGETS Apple is pressing its invasion of Google's turf by buying Siri, a company that makes a mobile application that allows users to perform web searches using voice commands.
Siri is a start-up based in San Jose and it markets itself as a virtual personal assistant for the Iphone and the Ipod Touch.
Users can speak commands like "send a taxi to my house" or "get me a girlfriend who is just as fanatical about Apple as I am" and other impossible tasks.
The software uses GPS and speech-recognition technology, and the application translates the commands and uses search algorithms to find answers.
Siri raised $24 million from investors, including Menlo Ventures and Li Ka-Shing, a Chinese billionaire who has also invested in Facebook.
It is looking like Jobs Mob is hoping that it can kick Google's search service off the Iphone, the Ipod Touch and the Ipad.
However Google has also made large investments in voice command search, location-based search and advertising, and in visual recognition search.