Instead of blaming Tom's, we should blame Apple. Why the hell does the company hold some kind of special event every month to announce new colors, updates to software no one cares about, etc.. etc..
If people would just stop pretending they cared about apple to try to be cool, apple would stop having these events and making these meaningless announcements, and then news outlets would stop reporting on them.
The next time Tom's posts a story about a worthless announcement from Apple, find someone with an iPod or iPhone, and just smack them once or twice. Eventually, the world will get the idea and stop shitting themselves everytime Steve Jobs comes out of his hole, sees his shadow, and declares a new iPhone OS patch is in the works.