Some of the Beats line of headphones are some of the worst sounding most overpriced 'phones that you can buy. Yes, Dre is an awesome producer, but apparently, the way he likes to listen to his music is not the way anyone who cares about sound quality would listen. Monster should focus on making more phenomenal sounding headphones like the Monster Turbine Copper Pros if they want to appeal to the folks who can actually appreciate quality sound as opposed to overwhelming low-end bass, or heavily boosted mid-bass, since things aren't working out with Beats by Dre. Even my wife loves her Non-Beats by Dre monster headphones, and notices how much better they sound than her old skull candy models, and she doesn't know the first thing about sound quality.