It's called good business. Regardless of how you personally feel all companies go through upgrades. Apple may be a little predictable about it but there are just as many companies who do the same. Say Intel, AMD, Dell, etc. If a company skips too many generations they put themselves in a bind for future business. For a company with such amazing profits the only thing I wish is I had bought stock after the dot com crash. Complain about those who buy apple products but they deserve credit for creating new markets. From a straight business perspective look at the cell phone market. Motorola released the RAZR and now every phone has some misspelled name alternative. Apple brings the iPhone and now there is a ton of copies even so much that RIM made massive strides to change their software and phones. Even Droid lovers has to pass credit on such that manufacturers like Samsung, HTC, and others were in demand of software so Google would actually spend the capital to develop their OS. If you own a droid, are planning on some other tablet, use an App Download service, or have an MP3 player really Apple set the market. They are so influential that companies develop and launch products on rumors. That is called good business.