Well this might be one way to hurt their hardware sales, but this is not the silver bullet to hit Apple where it hurts. If companies like Dell, HP, etc want to start messing with Apple they need to start shipping "OSX" ready laptops and desktops to bring Apple into a hardware price war. Ship with with Linux or something just "OSX" ready. Somehow at the 500 price point everyone can afford a computer, multiply the OSX user base by 100 in a really short time, it would cause some problems. Granted, this might upset Microsoft, turn a lot more people on to iTunes etc, but at least it may make Apple a little more builder friendly.