I'm very anti-Apple. But I admit, I was impressed by the phone and some of the differentiating features (IPS, iMovie, video chat, battery life). Still, SJobs just HAD to throw in typical Apple BS, ie. calling it the "Retina Display", or that ridiculous $29 Bumper Case. Last time I checked, a "case" is defined as something that can enclose the majority of an object. Not to mention, still charging $199/$299 for 16GB/32GB flash, which can be bought in the form of an SD card for no more than ~$60. WTF.