I buy and play games on my PC. I am not a big time gamer, just something to do in my spare time on rainy days, which we have a lot of in the northwest. I have been buying fewer of them though the past few years because of mainly 1.The deal where you have to be online to play them, and 2.the games coming out this past several months are not worth the price. I signed up on gog.com so I could download old games and play them again, so much better than the crap they are pushing now.
Activision doesn't need to charge to more, they need to stop and listen to what their customers are asking for, or they will be in trouble. If you don't make what your customers want, you must either find new customers, or change what you are making, or simply go out of business.