Thanks skittle for your insightful input. Programming for these GPUs in Brook+ or CUDA is difficult and still in early stages. Hence early encoders will not be all they have promised. That doesn't mean that an encoder developed by NERO, one of the foremost encoding/transcoding/decoding for video companies will be bad, but to take the news with a grain of salt is probably recommended. In other words, your flaming lacks anything insightful to have been worth the time to write it.
Personally, I am hopeful that they can take advantage of the GPU power in the encoding process. I hope that CUDA is just a first step and that they are moving on to OpenCL so that all (new) cards will eventually be supported.