What also bothered me about the article is the critique against the Nokia device which is in my opinion undeserved. Nokia could have easily used more top of the line hardware but I'm sure it was due to Microsoft requirements that the actual hardware was chosen at the time of designing the phone.
The GUI is vastly different from both iPhone and Android devices. And I actually like it (though I own an Android I'm seriously considering switching to a windows phone in the future.)
The size is right. I'm already peeved by the size of smart phones becoming too big, the choice by Nokia on dimensions appears to be optimal.
The device itself such as screeen and cover plus even more durability (all my old Nokia phones widthstood years of abuse) is very well designed, it certainly stands out and looks different from both iPhones and the top Android handsets. Frankly I like the new Android (Nexus Galaxy) design better but the Nokia stands out for sure. Saying it's unremarkable is just incorrect.
Ultimately the naming is not a big deal. The fact there's a small blunder could have been covered with one short paragraph. The article went on a complete tangent that was undeserved. Maybe you should give this device a try when it's out and then critique it, it will outperform your iPhone for sure.
Lastly, when naming Microsoft as a "loser" you're vastly wrong. Just because Apple has more market cap and have made themselves into a bigger company doesn't mean they've defeated Microsoft on the global scale. Frankly I think Apple's success is a temporary fad that's about to come out of fashion over the next 5 to 10 years unless the company changes some of its politics. They're making a lot of enemies around, some of them very powerful, and software wise Microsoft still stomps Apple.
Nokia has lost its global position as the #1 producer for phones. They were complacent, too slow to respond to the iPhone and Android threat to their market until it was too late. The combination with Microsoft (while it's something I personally resent) is actually a sensible one. I would not bet against this combination in the long term. We're only seeing the first iteration of devices coming from this effort, and I'm not disappointed, I'm actually considering. Having used Nokia phones for the better part of the last 10 years I can say they're outstanding hardware producers and I'm sad they went the way of the dodo, but counting them out is also silly.
Time will tell.