My wife and I buy the Blu Ray disk versions of movies and will not buy a digital only copy. We do, however, like it when the Blu Ray comes with the digital copy and lately we have been liking the UltraViolet digital versions as they are less restrictive than typical digital copies. I hated UltraViolet when it first came out because the client was insanely buggy, but it's pretty clean now and works on all of my devices (PC/Laptop/Nook Tablet/Android cellphone). The only other digital movie service that compares to UltraViolet is the Disney Digital Copy which after you register your copy with their rewards program, you can watch the digital version through any web browser and if the movie didn't come with a digital copy, it's typically $3 to add it.