I think a bit more exploring is due on the HTC Incredible. Several things to note: 1) the home page is an excellent design for even heavy users like me as it puts everything most people need most often at ones fingertips; 2) with a flip of the finger from this home page you have quick access to 6 additional pages of links to apps that you can add (rarely requiring you to ever use the all applications button to which you refer); 3) also, clicking on the home button at the bottom left while on the home page brings up all 7 pages from which you can choose one, and also a long click on this home button brings up the last 6 apps you were using (or are using, as you can easily multitask); 4) in my first 9 days with the phone I have downloaded 75 apps, and I have had no problems with any of them--I do read reviews first, however; 5) the openness of the Android apps market goes well with openness of the Android experience, including the ever-expanding variety of the hardware available, and this results in more choice and less cookie cutter experiences for the smartphone public; 6) for many of us, our smartphone has become our second or third computer and we don't mind having to explore a bit along the way (the way you feel about your PC), and I feel it is better to produce more astute users than certain other models that seem to be producing robots without even the ability to change batteries or memory cards or to have much access to an overly proprietary software and hardware experience; 7) the images from the 8MP camera are comparable to a number of point and shoots currently on the market and a big plus to the overall experience of the phone, as is the audio (whether through the delivered FM Radio or Music Player or via Pandora radio or Doubletwist, which organizes and handles your iTunes music much like iTunes does); 8) it is true that, like any smartphone, the HTC Incredible churns through battery, especially if you multitask on it like I do (I am currently listening to Pandora while typing this response in 3banana Notes on my phone and of course have two email systems live as well as the Facebook app and two browsers open and the Newsroom RSSFeed app open) and with the amazingly fast 1 GHz Snapdragon processor making it all happen in a flash; however, you can have a backup battery charging (not in the phone) in a charger from Seidio and of course you are able to replace it on your own when your first battery dies from constant use throughout the day. The HTC Incredible really does deserve its name. As a heavy smartphone user for the past 4 years, I really do believe there is no better phone on the market at this time.