On an aesthetic level, iTV will supposedly look like Apple's line of LED-backlit Cinema Displays.
Report: Apple iTV Looks Like Cinema Display, Only Bigger : Read more
Report: Apple iTV Looks Like Cinema Display, Only Bigger : Read more
And it will be connected to the internet and will report to Apple everytime it sees someone jacking off to pornthe HDTV features facial recognition that can zoom in and follow the user as they walk around the room (it's watching you).