Well when you hype your product as something that will "revolutionize the way cities are built" and then your product only slightly appeals to a small audience I can see them accidentally riding the product off a cliff. I really hope that is not the case but I do find it hard to believe you could not jump off a Segway if its about to go over a cliff.
"And here I will personally demonstrate the new edge detection safety feature of Segway..."
"uh.. sir, that feature hasn't even started Beta yet.."
"Shush now you! Sill who needs engineers, we need PIONEERS!!....."