First of all:
Most of these piracy loss claims are rubbish, simply because the people who do not think the movie is worth the money to see would simply not go to see it at all.
Then think about the countries like the one I live in: Estonia
We get only the mega blockbusters here and the rest doesn't come to Estonia on the big screen or on DVD at all.
Meaning, if we want to see the movies that are not absolute blockbusters we need to A
ownload them B:Get on a plane to a country where they are shown C:Not see the movie
Then there's the group that cannot afford to go to the movies, and thus wouldn't be part of the "lost profit" anyway.
And then there's those who download it simply because they can.
Mind you, the last group is not that large at all, and most people would prefer going to the movies and see the great movies on the big screen. Because there is something about the cinema that you just can't recreate at home that easily.
The problem is similar to that of the gaming industry, over the past few years, so much crap has been produced that people lose faith in the industry and thus would rather check it out through a download before paying the big bucks for it.
Because whether we are in a recession or not, the games and movies are still going up in price and the salaries are dropping.
Then if you add the fact that most publishers seem to believe that it's OK to sell a polished turd at the full price. (I have news for you.. a polished turd is still a turd)
Face it there have been very very few good movies, games etc. over the past few years.
my two cents...