The point is, Steve, while seemingly a douche actually tries to innovate, but then blows it by smothering users with rules, restrictions, and being a general control freak then an a$$ when people call him on it.
I don't really see how Facebook is revolutionary different from Myspace, and it wasn't that long ago that everyone was on myspace and saying facewhat? Remember when it was "student only" website? It gained traction because it was elitist, that's all. It's a fad in a culture obsessed with fads, and it too will be out of style when the next "big thing" hits.