You're missing out on the point, it will be 1 data plan for all the phones on the account, so if you, your wife, son and daughter all have smart phones (like we do) it will save me a ton of $$, even if its limited. I use around 7gb/month with my 4g Lte on average, and my wife uses less than 500mb, my kids use around 2gb each, so thats right at 10gb total, even if we doubled it theres no way that would equal the same $120 Im paying monthly now.