[citation][nom]zak_mckraken[/nom]So will it be coke.com, coke.coke, www.main.coke or what!? I guess we'll have to start googling what is now obvious.[/citation]
To answer your question, it will just be coke, which i'm sure if you type into you browsers address bar will give you lots of Colombian drug cartel information, instead of zero calorie goodness (err I guess both could be 0 calories....)
I see this as something that simplifies web surfing for major sites, instead of "HTTP:\\www.tomshardware.bestofmedia" it would just be "tomshardware"
Most browsers already auto append http:\\www for you, but you still need the domain sufix, if the domain suffix was the website (removing the .com .gov .net, or the dreaded .bestofmedia) would save me keystrokes.