It is a restricted free market. Simply, put, you have zero power against a large corporation. As a customer you are easily replaced, so what you decide not to use thme, some else will, secondly, they have armies of lawyers, deep pockets, and at the end of the day there is no accountability. The only time big private businesses fail is when they screw over other equally wealthy and powerful people. Capitalism works in localized business, once corporations recieved thepower of individuals and became national and global, they simply tilt the scale of basic economic forces in their favor.
The average customer is no more than a peasant, the configuration of the game has changed, but the rules haven't he who has the money, has the power, and makes the rule. Ralph Stephenson did exactly as someone who has really no need to pay any attention would do. Now if he was your next door neighbor it would be a different story, and he owned the local wireless company in your neighborhood your neighbors would simply refuse hie services and probably shun him, but you can't do this in the modern world, so ... all the complaints whining and whatever mean nothing.