[citation][nom]thechief73[/nom]I dont know what kind of perfect world these guys are living in but if they think that digital distribution will be the standard in 5 or even 10 years maybe longer, they are sadly mistaken. The internet as it is is not up to the task of distributing all this media and at the rate that ISP's are going it wont be for some time.[/citation]
The idea is to exert more control over what the customer does with their purchase, only its no longer a purchase. You're 'licensing' the software/movie/whatever. So they can take it away any time they feel like.
Sure Pirating is not the best thing in the world, but we may see a LOT more of it if companies think they can take the right to own something away from the customer and force people to buy it again several times, make it so they can no longer sell or give it to someone else.
See: Supreme court case about man trying to sell his Adobe Suite to another person.
Content providers would rather you keep purchasing copies of the same thing, not be able to share with friends. Be it be games, movies, software, books, anything.