I bought a 3D LED 240Hz Samsung this weekend. It's incredible! Sure it has 3D, and some people hate it, but you can turn it off. When it's off, it's still an incredible TV! I can do all kinds of things like streaming Netflix from the Web, and streaming videos from my laptop in the other room. As for the 240Hz vs. 24 frames a second issue, it seems that inserting these extra frames into a movie makes for and incredibly fluid experience. So much so, that it makes movies look like live video shot from a really good camcorder. Bright and lifelike. It's cool, kinda creepy, and loses some of that "movie magic" when it looks live. Still, you can turn that off too.