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From the Beeb http/news.bbc.co.uk/2/hi/business/4110283.stm
Analysts say Sony would be better off sticking to rival technology LCD.
With plasma and LCD competing to be the most popular flat television
technology, plasma currently has the advantage in that its screens can be
made significantly larger.
Yet Sharp, one of Sony's television rivals, is already concentrating on LCD
screens in the belief it will eventually be able to produce models as large
as those using plasma technology.
'Little room to lower costs'
The Nihon Keizai Shimbun newspaper said Sony, the world's number two plasma
TV maker behind Matsushita, owner of Panasonic, and ahead of third-largest
Hitachi, would exit the plasma business as early as the spring of 2005.
Sony responded with a statement that while it would concentrate on LCD
screens, it had no plans to pull out of plasma.
Electronics analyst Kazuya Yamamoto said it was difficult for Sony to make a
profit out of plasma screens.
"Because Sony relies 100% on others for its panels, it has little room to
lower costs," he said.
From the Beeb http/news.bbc.co.uk/2/hi/business/4110283.stm
Analysts say Sony would be better off sticking to rival technology LCD.
With plasma and LCD competing to be the most popular flat television
technology, plasma currently has the advantage in that its screens can be
made significantly larger.
Yet Sharp, one of Sony's television rivals, is already concentrating on LCD
screens in the belief it will eventually be able to produce models as large
as those using plasma technology.
'Little room to lower costs'
The Nihon Keizai Shimbun newspaper said Sony, the world's number two plasma
TV maker behind Matsushita, owner of Panasonic, and ahead of third-largest
Hitachi, would exit the plasma business as early as the spring of 2005.
Sony responded with a statement that while it would concentrate on LCD
screens, it had no plans to pull out of plasma.
Electronics analyst Kazuya Yamamoto said it was difficult for Sony to make a
profit out of plasma screens.
"Because Sony relies 100% on others for its panels, it has little room to
lower costs," he said.