Wow ... So original and innovative (rolls eyes). Sony's standard formula: steal someone else’s idea load it with at least one proprietary standard and inject excessive amounts of DRM & malware then stick a veneer of overbearing media management interface linking various Sony contents, slap a big price tag on it and a small warranty then advertise by slaughtering a goat and taking pictures of a young girl with her pants down crying whilst a plastic baby doll calls out for it mother... then cancel the product 3 months later abandon the proprietary format and strand your customers and blame the financial disaster on pirates, hackers, terrorists and rapists... Done - next!