Just FYI, my observation on the "buy it now" is more about the article. It wouldn't surprize me what price apple fanboys will pay for the new device. I know people who are so stupid, that when the prices on certain things go through the roof because of demand, they will buy it (even if they didn't want it in the first place) just so they could say they paid xxxx amount for something.
Maybe you could get more on ebay if you offer to dress up as santa clause, come to their house, and come down the chimney with the Iphone in hand...LOL.
Also, I am sure it will only be a matter of time after they are available before someone makes a video of them smashing an IPhone 4.