This is Best Buy, they blatantly overcharge for EVERYTHING. They get away with this because they are a store for "the masses." I'm not saying that everyone who shops there is an idiot (okay fine, 90% at least), but think about the timing here: granted, December is still a ways off, but everyone likes to get their non-offensive, non-denominational holiday shopping done early. This is likely aimed at parents who don't know any better buying the consoles for their kids. It's a scummy, sneaky business model, but this is the kind of stuff that makes Best Buy successful.