Try hovering over the icon to see what it says it is. Manufacturers like to load bloat onto new machines so it wouldn't be at all surprising if it were some kind of proprietary backup utility or something just trying to get your attention and/or a reminder to create a backup. Could also be something that got installed with something else you installed, this is also common when installing things and not being careful about what else it installs.
A screenshot would also be helpful.