of course sony doesnt intend to get hacked, no company does, but with the amount of negative publicity theyve had in the last few weeks, they will eventually start taking a hit on the revenue side of things.
just the fact that people are reading about sony having a database of user information stolen, then an exploit in there password reset, after fixing the psn issue, and now a credit card phishing scam on there servers...a lot of ppl get very scared when you start hearing about information like that being stolen, and at the end of the day its sony's revenue that will eventually be hit hard if they dont do some serious P.R.