[citation][nom]jellico[/nom]You know, the whole point of a trademark is to be able to build a brand around a recognizable name and logo, and not have someone else come in and create a similar sounding or looking brand and logo with the intent of free advertising. For example, if I created a sneaker company called Hike, and used a swoosh logo and similar type-font... that would be trademark infringement since my intent is to mislead consumers.However, there is no way in hell ANYONE would confuse a company called Jedi Mind, with any of the actual Star Wars movies. "Shit, this is a commercial for some computer product... I thought it was episode III!" That just ain't going to happen. I hope the company tells Darth George to cram his C&D in his crack, and fights this shit in court. I can't imagine a judge would go along with this.[/citation]
The LucasArts portfolio extends far beyond the movies. It also includes many toys, video games, books, posters, costumes, etc. Practically anything you make that uses the word "Jedi" could potentially be infringing on some current or future toy/game/etc. Maybe LucasArts wants to provide people a mind reading device called "Jedi Mind...". Don't they have the right? Don't they own the name?